I want to open a coffee shop like this in Madison. Look at this place! Look at the packaging! I would live here. Srsly.
There are 15 Cielito cafes in Mexico City and let me tell you, they look so much cooler than the bazillion Starbucks all over the world combines. The packaging and branding was done by Cadena+Asoc. Branding. They killed it.
I'd consider this Latin American folk + neo-retro + modern. Overall it equals pure awesome. Book me a ticket to Mexico City so I can see these babies in person.